Reclaim Your Strength & Rewrite the Rules With reclaim90.

A 90-day 1:1 strength coaching program for high-performing queer folks and allies who are done shrinking themselves to fit into gym culture.

Reclaim90 is not a "challenge." It's your permission slip to move with power, not punishment. If you're ready to train with purpose — in a space that celebrates you — you're in the right place.

The Problem Isn’t You — It’s the System.

You’re successful. You show up for everyone. But when it comes to your body — movement feels like a chore.

You’ve tried the apps. The gym memberships. The "clean eating" plans.

But nothing sticks — and nothing feels like you.

You’re tired of:

  • Performative workouts

  • Quick fixes

  • Shame-driven “health” culture

You want support — not judgment. Structure — not rigidity. Consistency — not burnout.

That’s what Reclaim90 delivers.

So What Is Reclaim90, Exactly?

Reclaim90 is a premium, 90-day 1:1 coaching experience.

It’s built for queer folks and inclusive allies who want to move better, feel stronger, and build a consistent rhythm — without toxic fitness culture. This isn’t a 90-day challenge—it’s a foundation. Most clients continue month-to-month after the initial 90 days because, for the first time, they feel connected to their bodies and genuinely want to stay consistent.

Why It’s Different:

  • 100% personalized plans

  • Queer-affirming & body-liberated

  • Real support, not hustle culture

  • Built for your actual life

This isn’t DIY. This is guided, grounded coaching — for folks who are done trying to figure it out alone.

Two women sitting cross-legged on yoga mats outdoors, smiling during a conversation or session in a lush green park with trees in the background.
Hand holding a smartphone displaying a workout app with a program titled 'Workout - Day 1' showing a woman doing a strength training exercise. The background has green foliage and a water bottle on a wooden surface.
A joyful woman with curly hair celebrates outdoors during sunset, wearing a green t-shirt and black shorts, with palm trees and mountains in the background.

How it works: The Reclaim90 Journey

  • A person sitting cross-legged on a yoga mat outdoors, meditating with eyes closed, surrounded by green foliage.

    🌀 Phase 1: Root & Rebuild (Weeks 1–4)

    We focus on reconnecting to your body, re-learning movement, and building consistency without overwhelm.

  • A queer person in athletic wear, holding a kettlebell outdoors with a grassy field and trees in the background.

    🔥 Phase 2: Rise & Refine (Weeks 5–8)

    You’ll build strength, increase stamina, and challenge your capacity — while keeping your energy and recovery in check.

  • A queer person in a green sleeveless top and black shorts holding a water bottle, walking outdoors on a trail with green hills in the background during sunset.

    🌿 Phase 3: Reclaim & Sustain (Weeks 9–12)

    You integrate new habits, feel confident in your rhythm, and carry that momentum forward with trust and ease.

    Your plan adjusts with your life — so you stay supported no matter what season you're in.

I am ready to reclaim! - Apply now
A young man with dark hair, wearing a backward cap, gray shorts, and white sneakers, stands shirtless on a grassy area surrounded by lush green tropical plants and trees, with mountains in the background.

Meet Your Coach

Why I Created Reclaim90

I didn’t always want to be a coach.
I just needed something like this — and it didn’t exist.

I’m Gustavo Rivera (he/him), a queer Latinx strength coach, certified personal trainer, and founder of Reclaim Training.
And for years, fitness felt like something I had to survive — not thrive in.

The spaces weren’t made for people like me.
They were binary. Shame-driven. Aesthetic-obsessed.

So I built what I wish I had:
A space where movement feels empowering, queer-inclusive, and deeply personal.

Today, I coach brilliant, big-hearted folks who are ready to reclaim rhythm, strength, and power — on their terms.

Real Clients. Real Progress.

  • A young woman with black hair styled in a braid, wearing a sleeveless yellow top and drop earrings, smiling outdoors with greenery in the background.

    “Working with Gustavo is like having a friend who truly has your best interest at heart and gently guides you back to yourself. His presence, empathy, and commitment to relationship-building gave me the accountability I needed — and the trust to show up fully. As a queer person learning to quiet my inner critic, I’ve redefined success — not as perfection, but as staying in rhythm with the waves of life. Even hard days became opportunities to gather data and grow. Gustavo reminded me that self-love, strength, and intuition have always been within me.”

    — Kuʻulei (she/her), Hawaiʻi

  • Close-up of a smiling woman with wavy brown hair, wearing a rust-colored blazer over a white top, in an indoor setting with gray walls and black chairs in the background.

    “I’m finishing my first month with Reclaim Training and already feel a difference in my energy and stamina — and I’m not someone who usually works out on my own! Gustavo makes it easy to show up and push myself. He tailors every workout to my goals, checks in weekly, and most importantly, treats me like a full human — not just a client. I’m so glad I made this choice for myself, and I’m grateful to have his support along the way.”

    — Sara (she/her), New York

Join the Reclaimed Crew

The investment

The investment

Two people shaking hands outdoors with palm trees and a blue sky in the background.

This isn’t a random 90-day challenge.
This is a premium, high-touch coaching experience designed for lasting change — and your full liberation.

Your investment:
$2,100 for 3 months of full-spectrum support
(or 3 monthly payments of $750)

That includes:

  • Custom training plans

  • Weekly check-ins + biweekly 1:1 calls

  • Voice note coaching (24/5)

  • Nutrition guidance

  • Mindset + habit work

  • Coaching app access

  • A radically affirming space to grow in your power

What you’re really investing in?
👉 Energy that doesn’t crash
👉 Confidence in movement and body autonomy
👉 Sustainable progress without shame
👉 The version of you who doesn’t start over again

I only take on 5 Reclaim90 clients at a time.
This isn’t a volume business. It’s real coaching, rooted in care.

If your gut is saying yes — trust it.

Common Q’s from the Crew

  • Not at all. Reclaim90 meets you exactly where you’re at. No prerequisites. No pressure to perform.
    We’ll build your strength, stamina, and confidence at a pace that works with your life and body.

  • Nope! We design your plan around your real-life setup — whether that’s dumbbells at home, bodyweight, or full gym access. I’ll help you get results with what you actually have.

  • Yes. Reclaim90 is designed for sustainability — not hustle. We’ll co-create a plan that honors your energy, rhythm, and needs. Your humanity is never a barrier here.

  • It’s expected. Reclaim90 isn’t about perfection — it’s about staying in relationship with yourself. If you miss a workout, we adapt. You’re not “behind,” you’re still on the path.

  • Absolutely. If you're moving but feel stuck, inconsistent, or disconnected from progress, Reclaim90 gives you structure, support, and depth — not just a plan, but a partner.

  • You’ll hear back from me within 48 hours. If we’re aligned, I’ll invite you to a free, no-pressure discovery call so we can connect more deeply before you commit.